Amak Biar is a beauty and skincare company positioning itself
as an industry leader and creator of international brands. Our company
offers a wide range of skin care products and cosmetics
all sourced from natural Dead Sea elements. Amak Biar
specializes in products carefully developed by
combining the unique and powerful elements sourced
from the Dead Sea.
Amak Biar’s mission is to provide the world’s premier skin and
beauty products by combining the elements found in
the Dead Sea with the science of skincare.
We have carefully chosen a specific formula of minerals, vitamins, herbal extracts, and essential oils from well-known international sources. This makes our elemental formula unique to anything currently available on the market today. Our brand name comes from
the elemental symbols of the core elemental ingredients we’ve found to be most effective when it comes to Dead Sea skin care products.
M —————- Magnesium
I —————— Iodine
Z —————– Zinc
K —————– Potassium
Amak Biar offers a wide range of personal care products.
Our product line includes:
Facial Mud Mask
Key Competitive Strengths
Amak Biar is located in Jordan which grants us direct access
to the materials sourced from the Dead Sea. We have
existing relationships with companies who extract and
collect the mud from which we obtain the elements
fundamental to all of our products.
Being based locally in the region, we are able to source
straight from the Dead Sea. All of our products come
from the elements and minerals sourced directly from
the Dead Sea.
Market potential: The skin care market represents
approximately 27% of the total $170 billion of cosmetics
sold globally each year.
Market Adaptation: The market is increasing. There is a
rising demand driven by natural and organic products
without unnecessary chemicals, parabens, additives or
filllers. This segment accounts for more than one-third of
the $9.6 billion natural and organic personal care
industry and is growing even faster than the overall skin
Demographics: Skin care awareness and consciousness
is the driving force behind the booming industry.
Although older consumers are still key to the market,
young buyers are becoming more aware of the value in
taking care of their skin—particularly when it comes to
organic and natural options on the market.
Target Market Segmentation: Consumers interested in
cosmetic and skincare products from Dead Sea
materials, but are also conscious of the science behind
why these specific ingredients are known to work. This is
a less “mystical” and more natural/scientically geared
form of the popular products harvested from the Dead Sea.
Aged 25-55; this is a bit younger than other Dead Sea products are typically geared towards.
Interested in holistic/natural cosmetic, grooming, and beauty products.
Values responsible production and non-animal tested products.
As with many of its competitors, Mizk is poised to
become a “prestige brand”. That is, being part of a
commercial movement backed by public respect for its
perceived achievements and quality. For some years
there has been a growing trend in natural ingredients in
cosmetics. Mizk is as all-natural as a cosmetics line can
be, using minimally invasive techniques for sourcing
and packaging its products. In addition, Amak Biar
refrains from testing its products on animals.
Mizk offers a pure mineral/elemental concept, offering
products that, even in the name, describe specifically
how and why they work. No other brand is based around a
precise set of elemental minerals, sourced specifically
for how well they work in conjunction with one another.